connect with us on facebook connect with us on twitter connect with us on linkedin connect with us on YouTube

For Immediate Release

CONTACT:
Aaron Kiel
ak PR group
919-325-3358
This email address is being protected from spambots. You need JavaScript enabled to view it.

Korea Brings the Largest-ever Delegation of Tea Companies to the United States for World Tea Expo, June 1 - 3

Korea Hosts a VIP Tea-tasting Event, Focuses on Increasing Global Tea Exports

LAS VEGAS, Nev. (May 28, 2012) - aT (Korea Agro-Fisheries & Food Trade Corp.), a Korean government agency that supports and promotes food companies and farmers, is bringing the largest-ever delegation of tea producers and exporters to the United States for 2012 World Tea Expo, June 1 - 3 in Las Vegas, Nev. This group of esteemed Korean tea businesses is set to meet with the 4,000+ Expo attendees, to increase overseas market development and demand for Korean high quality teas. Overall, Korea records a 1,000-year-old tea culture tradition, and its teas are currently attracting more global attention today, especially in the North American, European and Asian marketplaces, according to experts at World Tea Expo --- the largest, global B2B event for the tea industry.

George Jage, director of World Tea Media, a division of F+W Media, organizers of World Tea Expo, says Korea's tea industry is on the rise. "Korea's national anthem is 'Aegukga,' and it means 'love the country.' Right now, World Tea Expo loves the quality teas from Korea. We see a lot of potential and strengths with the Korean tea industry. Its teas are definitely intensifying in popularity, further increasing in quality and gaining in global shipments. In addition, the Korea Agro-Fisheries & Food Trade Corp. is not only placing Korea in a solid position in domestic and overseas marketplaces, but it's also working hard to increase the incomes of its farming households, to balance the positive development of its national economy. Indeed, we're pleased to shine the spotlight on Korean fine teas, and we welcome this high-profile delegation to the Expo."

For this rare North American showing at 2012 World Tea Expo, some of the foremost Korean tea producers and exporters are planning to highlight the various types of Korean tea, including green tea (or nok cha --- cha means tea). Green tea is the most common type of tea in Korea, and it's produced in the Boseong, Solaksan and Hadong regions. Boseong, the largest tea-growing area in Korea, is known as the birthplace of the Korean tea industry; it accounts for around 40 percent of domestic tea production in the nation, according to the Korea Tourism Organization. Ujeon is considered the highest quality amongst the types of Korean green tea, and it's decidedly fragrant. Other types of Korean tea are: black, citron, ginseng, omija and bamboo leaf, among others.

In addition to exhibiting on the show floor at World Tea Expo, Korea Agro-Fisheries & Food Trade Corp. delegates are set to present a special VIP tea-tasting for buyers, key opinion leaders, executives from the tea community and press. The gathering takes place Saturday, June 2 from 3 - 4 p.m. in room N254 of the Las Vegas Convention Center. The presentation and sampling includes a selection of Korea's preeminent teas from companies including: Sung-Eup Green Tea Village; Korea Ginseng Corp.; Bak Rok Tea Land; TeaOlle; Bambusland; and Bokumjari.

Jane Pettigrew, a tea expert, World Tea Expo speaker and well-known author, says Korea is raising people's awareness of Korean tea, to increase production, consumption and exports. "The country's program of activities has included the construction of new factories, educational activities in schools and universities, tea festivals and competitions in tourist destinations, research into the health benefits of tea, and the development of food and cosmetic products that incorporate tea as one of the ingredients," she reports. In addition, she notes that various organizations are making efforts to popularize Korean tea and tea culture through export, education and events like World Tea Expo.

Of note: At 2012 World Tea Expo, Korea is also hosting a formal Scholar's Tea Ceremony on Saturday, June 2, from 11:30 a.m. - 12 p.m. in the special events Pavilion of the Expo's exhibit hall. The ceremony shows how tea is both easily accessible and casually enjoyable. The ceremony also includes an appropriate amount of formality, allowing everyone to fully enjoy the taste and essence these graceful leaves offer. The Korea Agro-Fisheries & Food Trade Corporation is preparing to

Factoids: Korea's Tea Industry

---Korean teas are steadily increasing in the world's tea market, according to Korea Agro-Fisheries & Food Trade Corp. and World Tea Media, organizers of World Tea Expo.
---Tea drinking has been part of Korean culture since at least the 7th century, dating back to the Tang Dynasty, when seeds were planted on Mt. Jiri --- one of Korea's three highest mountains.
---Almost half of all the tea lands in Korea produce organic tea.
---Years of rapid economic development have propelled Korea into becoming the world's 12th largest trading partner, according to the Korea Tourism Organization.
---Korean teas are categorized based on when they were picked in the lunar calendar.
---Cha means tea in Korean.
---The Boseong Green Tea Festival is one annual tea event that helps boost interest in Korean tea. The event, held in the green tea fields of Boseong, aims to promote public awareness of high-quality Korean tea.
---The green tea fields of Boseong are among the most famous in Korea. Boseong is located on the southern coast of the Korean Peninsula.
---Korea's Tea World Festival began in 2003 and has grown to become the largest tea exhibition in Korea, showcasing the goods of tea producers from across the country.
---South Koreans are eager participants in Wu-Wo Tea Ceremonies, one of which takes places at 2012 World Tea Expo.

About aT (Korea Agro-Fisheries & Food Trade Corp.)

Korea Agro-Fisheries & Food Trade Corp. is a wholly government-invested enterprise responsible for agricultural marketing services and international trade since its incorporation in 1967. The organization provides publicly-profitable support services in agricultural marketing sector. They also undertake export agent functions for a large number of small and medium size agro-processors. Various agricultural trade information is provided by Korea Agro-Fisheries Trade Corp. to domestic exporters and foreign buyers. To support overseas market development, the organization operates in Seoul, Korea as well as: Rotterdam, The Netherlands; New York, N.Y.; Los Angeles, Calif.; Tokyo and Osaka, Japan; Singapore; and Hong Kong, Shanghai, Qingdao and Beijing, China. Visit www.at.or.kr.

About World Tea Media

World Tea Media is an integrated media company dedicated to providing business solutions to the global tea industry. Events include the annual World Tea Expo, the largest and most prominent event for the industry, and World Tea East, the regional event for the northeast, mid-Atlantic and southeast United States. World Tea Media also produces the North American Tea Championship and World Tea News. The North American Tea Championship is the only professional and independent competition that distinguishes the highest quality and best tasting teas commercially available in the North American marketplace. World Tea News is an online portal that offers in-depth news, features and business insight for the global tea industry. World Tea Media is headquartered in Las Vegas, Nev. www.worldteamedia.com

About F+W Media, Inc.

F+W Media is a community-focused, content creator and marketer of products and services for enthusiasts. The Company offers a diversified portfolio of books, ebooks, magazines, events, competitions, ecommerce, education, video and more. F+W Media serves 20 different markets, including writing, fine art, genealogy, antiques and collectibles, design, outdoors and horticulture. Its growing portfolio includes print and online properties, free and for-fee subscription sites, educational programs, competitions and events. www.fwmedia.com