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For Immediate Release

Aaron Kiel
ak PR group
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World Tea East 2012 Best New Product Award Winners Emanate ‘Deliciousness’

From Tea-infused Ice Cream to Advanced Brew Technology, These Noteworthy Winners Are Set to Exhibit in Philadelphia, Penn., Oct. 2-3

LAS VEGAS, Nev. (Sept. 14, 2012) — World Tea East, Oct. 2 - 3 at the Pennsylvania Convention Center, Philadelphia, Penn., is readying to showcase some of the finest teas, wares, specialty items and cutting-edge products, including the 2012 Best New Product Award winners. World Tea East is the trade show supports and fuels the expanding demand for specialty tea and related products in the Northeast, mid-Atlantic and Southeast United States. Registration for the event, produced by the organizers of World Tea Expo, is open at

World Tea Media Sales and Marketing Director Kim Jage says, "World Tea East is eager to showcase these new and original products – just before the holiday buying season. We’re delighted to honor their innovation and celebrate their ‘deliciousness,’ and we’re certainly impressed by their quality. We believe they all represent, in their own way, a unique approach to tea and the enjoyment of tea. Undoubtedly, tea shops and coffeehouses, gourmet outlets, retailers and others can reap the rewards of these soon-to-be pursued items. They’re just a taste of what’s in store at the exposition in Philly.”

The 2012 World Tea East Best New Product Award winners, all of which will be on display at the upcoming event, are (company/product/category):

BUNN, trifecta for Home Use – Innovation Winner

Get ready to experiment and produce full cup coffee and tea with a brew method unlike any other you’ve tried. trifecta from BUNN utilizes the same Air Infusion technology as the commercial model trifecta that’s used in specialty barista shops and tea rooms around the world. The essential flavor oils of coffee beans and tea leaves are precisely extracted in three distinct phases to produce a deep, amplified beverage described as full cup. Visit

TEA•RRIFIC! ICE CREAM, All-Natural Tea-Infused Ice Cream – Edibles Winner

Ginger Matcha – it’s a sweet bite of fresh ginger perfectly balanced with premium Matcha green tea. London Mist offers a distinct and refreshing combination of the malty and citrusy notes of Earl Grey tea. Masala Chai is a warm blend of Assam black tea, rooibos tea and sweet and savory spices. Additional flavors are also available. Visit

Northwest Glass Designs, Euro Cup & Saucer Set – Tea Ware Winner

This new Euro cup and saucer set is ideal for both cold and hot drinks. Whether used for a morning cup of coffee or ice tea with a lemon wedge, this set makes it even more enjoyable. Visit

Tea Tangent, Daisy Tea Nest Set – Accessory Winner

Beautiful in its design, this tea-steeping set is handcrafted in America from sustainably-harvested, Pennsylvania cherry wood. The solid wood never gets too hot to touch, enhancing the peaceful ritual of tea. Visit

Vintage TeaWorks, Cellar Series Tea Collection – Packaging Winner

The Cellar Series Tea Collection has taken all natural ingredients and created six custom tea blends inspired by wine. Flavors like White Tea RieslingT and Oolong ChardonnayT present a unique and fun cupping experience. These teas aren't meant to taste like wine, but rather to celebrate wine and tea's unique characteristics. Visit

In addition to the innovative companies and hundreds of products on the exhibit floor, World Tea East provides solid tea education, expert-led sessions, focused tea tastings and workshops. Other special events include a New Business Boot Camp, a World Origin Tasting Tour and a presentation of the Cha Jing Lifetime Achievement Award to Joe Simrany, president of the Tea Association of the U.S.A. Inc., the Tea Council of the U.S.A., Inc. and the Specialty Tea Institute, for his significant contributions to the tea industry.

For more information on attending, exhibiting or sponsoring, visit or call World Tea Media’s customer service line for World Tea East at 702-253-1893

About World Tea Media

World Tea Media is an integrated media company dedicated to providing business solutions to the global tea industry. Events include the annual World Tea Expo, the largest and most prominent event for the industry, and World Tea East, the regional event for the northeast, mid-Atlantic and southeast United States. World Tea Media also produces the North American Tea Championship and World Tea News. The North American Tea Championship is the only professional and independent competition that distinguishes the highest quality and best tasting teas commercially available in the North American marketplace. World Tea News is an online portal that offers in-depth news, features and business insight for the global tea industry. World Tea Media is headquartered in Las Vegas, Nev.

About F+W Media, Inc.

F+W Media – parent company of World Tea Media – is a community-focused, content creator and marketer of products and services for enthusiasts. The Company offers a diversified portfolio of books, ebooks, magazines, events, competitions, ecommerce, education, video and more. The Company serves 20 different markets, including writing, fine art, genealogy, antiques and collectibles, design, outdoors and horticulture. Its growing portfolio includes print and online properties, free and for-fee subscription sites, educational programs, competitions and events.

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