Schedule

The World Tea Expo education program is comprised of five main components (listed below) and is designed to meet the specific needs of retailers, distributors and developers who have varying levels of experience.

Pre-Conference Programs

June 10-11, 2018

World Tea Academy Live: This is a two day event and both days must be attended.

Tea Business Boot Camp: This educational experience is designed for entrepreneurs starting a tea retail business.

Conference Program and Expo

June 12-14, 2018

Origins Tasting Tour:  Whether you’re a novice or professional, you’re invited to join this virtual tour around the globe. You’ll make stops at each of tea’s seven major countries/regions of origin, cultivating a better understanding of the culture along the way.

Core Conference Seminars: In your Core Conference sessions, you’ll develop a deeper understanding of tea by considering current trends and retail solutions through panel discussions and expert-led seminars.

Skill Building Workshop: These four-hour intensives will hone your most essential industry skills.

How to Choose Conference Sessions:

Conference Sessions begin with CS
Skill Building Workshop begin with SB
Pre-Conference Programs  TBB01, WTA01 & WTA02


Conferences
Conferences

Sunday, June 10
8:30 AM - 5:30 PM

  • Location:   S233
  • Session Number:  WTA01
  • Sunday, June 10, 8:30 AM - 5:30 PM
  • Series: 
Tea Craftsman™ Certification Program Hula Consulting and Firedancer Coffee Consultants in conjunction with the endorsement of World Tea Academy, have designed this exciting new 2-day tea program to be held in conjunction with the World Tea Expo 2018. This complete intensive 2-day seminar gives you the core knowledge and skills to further...
Speaker
Scott Svihula

Founder
Hula Consulting
Speaker

Session details


Monday, June 11
8:30 AM - 5:30 PM

  • Location:   S231
  • Session Number:  TBB01
  • Monday, June 11, 8:30 AM - 5:30 PM
  • Series: 
8:00 to 8:30 Breakfast 8:30 to 9:15 am Speaker 1---- Tea 101 --- Babette Donaldson/Emcee 9:15 to 10:15 am Speaker 2 --- Tea Business Fundamentals --- Maria Uspenski 10:25 to 11:25 am Speaker 3— Evolving with the Changing Face of the Tea Market – Kevin Gascoyne 11:35 to 12:35 pm Speaker 4 --- Pricing...
Speakers
Babette Donaldson

Founder
International Tea Sippers Society
Speaker

Bill Waddington

Founder & President
TeaSource

Charlie Cain

Principal & Executive Consultant
Building Oz

David Weinstein

Trademark/Copyright Attorney
Law Offices of David A. Weinstein

Kevin Gascoyne

Owner
Camellia Sinensis

Maria Uspenski

Founder
The Tea Spot

Nicole Newcomb

President
LitFrame Media

Session details

  • Location:   S233
  • Session Number:  WTA02
  • Monday, June 11, 8:30 AM - 5:30 PM
  • Series: 
Tea Craftsman™ Certification Program Hula Consulting and Firedancer Coffee Consultants in conjunction with the endorsement of World Tea Academy, have designed this exciting new 2-day tea program to be held in conjunction with the World Tea Expo 2018. This complete intensive 2-day seminar gives you the core knowledge and skills to further...
Speaker
Scott Svihula

Founder
Hula Consulting
Speaker

Session details


Tuesday, June 12
8:30 AM - 9:40 AM

The presentation will explore the challenges facing estate and smallholder tea producers at origin. It will consider the impact and limitations of current strategies including industry programmes, bilateral projects, and certification. The presentation concludes with some vision into the role that speciality business can play in shifting the pendulum further towards the...
Speaker
Will Battle

Managing Director
Fine Tea Merchants Ltd.
Speaker

Session details

Offering custom tea blending and private labeling can be a great way to supplement a startup tea business or to expand and existing one. But is offering these types of services right for your business? In this session we will talk about how even small tea businesses can offer these...
Speaker
Heather Agosta

President & Co-Founder
Jasmine Pearl Tea Company
Speaker

Session details

‘‘Every tea origin has its own unique combination of meteorological, geographical and geological specifics that separates it from all other growing environments. These variables will stimulate or inhibit the growth patterns of the plant, reactions that create a sense of place and identity. A series of physical and chemical markers...
Speaker
Kevin Gascoyne

Owner
Camellia Sinensis
Speaker

Session details

How do FDA’s new food safety laws affect processors and importers of tea? We will discuss specific FSMA regulations affecting the tea industry, how to participate in FDA’s fast-track import program (VQIP), compliance dates, and how to practically comply with the FSMA
Speaker
Jolyda Swaim, Esq.

Principal
Olsson Frank Weeda Terman Matz PC
Speaker

Session details

The trend of Tea as an integral part of the Holistic and Wellness practice business is not only continuing, its growing and expanding. This presentation will enable the holistic/wellness practitioner to
Speaker
Ms  Lynayn Mielke

Owner East-West Tea Emporium and Creator of The Well-Infused Life
Thrive-A LIFESTYLE DESIGN STUDIO, housing The East-West Tea Emporium and The Well-infused Life
Speaker

Session details

What does today’s premium tea consumer look like, and what makes them tick? Why, when and where might they be most likely to choose to purchase tea? What’s most likely to help bring them back for more? This session aims to bring sound perspective to who your customers are likely...
Speakers
Jessica Kochik

Chief Marketing Office
The Tea Spot
Co-Presenter

Maria Uspenski

Founder
The Tea Spot
Speaker

Session details


Tuesday, June 12
8:30 AM - 5:30 PM

  • Location:   S231 & S232
  • Session Number:  OTT01
  • Tuesday, June 12, 8:30 AM - 5:30 PM
  • Series: 
Emcee --- Jane Pettigrew 8:30 to 9:30 am  China Presented by Shunan Teng 9:45 to 10:45 am India Presented by Shalini Agarwa 11:00am to Noon  Sri Lanka Presented John Cullicott Noon to 1:00 pm Lunch Break 1:00 to 2:00 pm  Japan Presented by Rona Tison 2:15 to 3:15 pm  Taiwan Presented by Thomas Shu 3:30 to 4:15 pm  Kenya Presented by Boaz...
Speakers
Boaz Katah

Founder
Tumoi Teas
Speaker

Jane Pettigrew

Author
Jane Pettigrew
Moderator(s)

John Cullicott

Grower of Premium Ceylon Tea
Walters Bay
Speaker

Nigel Melican

Managing Director
Teacraft Ltd.
Speaker

Rona Tison

Senio V.P. Corporate Relations
ITO EN, North America Inc.
Speaker

Samuel Ogola

Head of Tea Directorate
Tea Board of Kenya
Speaker

Shalini Agarwal

Chaiwalee/President
Glenburn Tea Direct
Speaker

Shunan Teng

Founder and CEO
Tea Drunk
Speaker

Thomas Shu

Ambassador of Taiwan Tea
JT & Tea
Speaker

Session details


Tuesday, June 12
10:00 AM - 11:10 AM

Kombucha is essentially fermented tea! Learn the brewing basics and take a peek at the huge opportunity Kombucha is providing tea producers as it grows from ancient tonic to one of the fastest growing ready-to-drink beverages on the planet. Hannah Crum has spent over a decade brewing and researching Kombucha...
Speaker
Hannah Crum

Founder
Kombucha Kamp
Speaker

Session details

An overview of Regenerative Agriculture and the benefits it provides for both the health of the planet and people followed by specific ways that we bring Regeneration to farmer communities and to business in general.
Speaker
Kyle Garner

CEO
Organic India USA
Speaker

Session details

You will learn how to create a modernized online presence, and develop a high-performing line of products that will keep your customers coming back. You will build skills and acumen from proven strategies that will help you meet economic challenges and tea industry trends head-on. I will deliver effective techniques...
Speaker
Dean Jablon

Chief Financial Officer
Lifetime Tea, LLC
Speaker

Session details

Matcha has taken center stage as superstar of the tea world, recognized as a superfood supplement, culinary ingredient, and even a lifestyle trend. With relatively little information recorded in English sources, marketers are both blessed and cursed: cursed by the paucity of information and blessed with the freedom this allows....
Speaker
Noli Ergas

Account Executive
Sugimoto America
Speaker

Session details

Taiwan has invested heavily into the research and development of high quality tea. Taiwanese tea grower and tea maker, Alfredo Lin, will introduce the famous tea cultivars and processing techniques of Taiwan and explain their spread outside of Taiwan to countries such as Vietnam and Indonesia.
Speaker
Alfredo Lin

Tea Maker
Goe Tea
Speaker

Session details

Ravi Pillai, Tea Specialist - Quality Control for David’s Tea, will explain the rudiments in tea blending infused with quality control attributes to effectively take on the challenges from source to cup. 
Speaker
Ravi Pillai

Manager Tea Quality
David's Tea
Speaker

Session details


Tuesday, June 12
11:30 AM - 12:40 PM

A life in small business: a humorous, lively and practical road map to identify the silver linings in the pursuit of professional and personal advancement. Mark speaks about "the 3Ps"- passion, people, perseverance outlines a road map for small business success through dedication to an objective, leveraging employee skills and...
Speaker
Mark Howley

CEO
Pacific Bag Inc.
Speaker

Session details

Tea production has become a struggle due to environmental and social degradation, market price competition, and increased production costs. Through the story of producing matcha with innovative and renewable technology, learn about sustainability issues of the tea industry.
Speaker
Kunikazu Mochitani

Director
Leaf Co.
Speaker

Session details

Panel - To grow tea we need hand labor on a large scale, however in the US, this is too costly and need will rely heavily on mechanized alternatives. Since the US tea growing efforts are in its infancy, now is the time to balance tastes, quality and costs in...
Speakers
Dr  Guihong Bi

Associate Research Professor/Department of Plant & Soil Sciences
Mississippi State University Plant and Soil Sciences Ornamental Horticulture
Panelist

Jason McDonald

US Tea Farmer/Processor
The Great Mississippi Tea Company
Panelist

Rajiv . Lochan

CEO
Lochan Tea Limited
Panelist

Session details

Mana Organics, in collaboration with Chota Tingrai Tea Estate, is bringing innovation and sustainability to Indian tea by implementing new approaches to growing, managing and marketing in Assam. Learn about our unique Japanese-style green tea factory located in the heart of the Brahmaputra Valley and the local woman who runs it. Explore...
Speakers
Avantika Jalan

Director
Mana Organics / Jalan Industries
Speaker

John Grams

President
Mana Organics/ Jalan Industries
Speaker

Session details

Reviewing key regulations, logistics. label requirements, pricing, promotional strategies and retailer fees to successfully navigate the U.S. specialty food markets. Understanding the roles, services and margin requirements of importers, distributors, wholesalers, brokers and retailers. Successful entry into the U.S. depends on developing a comprehensive blueprint and creating a strategy to...
Speaker
Janis Grover

President
Grover Global Food Marketing
Speaker

Session details

What is a breakfast tea and how can you create your own signature blend? Learn how we created Korean breakfast tea and we will look at the various black teas and flavour profiles from around the world which can help you create your own breakfast tea blend.
Speaker
Ms  Sharyn Johnston

Founder & CEO
Australian Tea Masters
Speaker

Session details


Tuesday, June 12
12:30 PM - 1:30 PM

  • Location:   Main Stage Expo Floor
  • Tuesday, June 12, 12:30 PM - 1:30 PM
Building a startup is like being thrust into the middle of the Amazonian rainforest. Living every day on the edge of your comfort zone, vulnerable to the unexpected challenges constantly being thrown your way, and constantly shifting to meet daily demands and do everything and anything you can to survive,...
Speaker
Tyler Gage

Co-Founder
Runa
Featured Speaker

Session details


Tuesday, June 12
2:00 PM - 3:30 PM

  • Location:   Special Events Stage - Exhibit Hall Floor
  • Tuesday, June 12, 2:00 PM - 3:30 PM
CHINA Hunan Tea Tasting Session is a relaxing tea tasting event that is open to all attendees inside the exhibition hall. In the purpose of increasing the awareness of Hunan tea and introducing featured tea types of Hunan Province to America. Three typical types of tea will be chosen for audience...
Speaker
Bin Xiao

Deputy Director General
Department of Commerce of Hunan Province
All-Star Advocate

Session details


Tuesday, June 12
6:00 PM - 8:00 PM

  • Location:   Special Events Stage - Exhibit Hall Floor
  • Session Number:  REC01
  • Tuesday, June 12, 6:00 PM - 8:00 PM
Each year at the World Tea Awards, the best and brightest are celebrated for their notable achievements in the tea industry. Join us at this annual event to not only recognize our nominees and winners, but to enjoy networking, cocktails, food, music and fun! All attendees and exhibitors are invited...

Session details


Wednesday, June 13
7:00 AM - 7:45 AM

  • Location:   South Hall Lobby or Outdoors (weather permitting)
  • Wednesday, June 13, 7:00 AM - 7:45 AM

Session details


Wednesday, June 13
8:30 AM - 9:40 AM

The authenticity of a specialty tea product depends on how it is produced, and for this information to reach customers, direct trade may be the solution. Looking at direct trade partnerships, this talk explains how.
Speaker
Maja Brenna

Master's degree in entrepreneurship and innovation
Self-employed
Speaker

Session details

Join a panel of distinguished hospitality and food service industry experts who will share their years of experience with hotels, restaurants and hospitality industry to discuss how they purchase, present and serve tea.  The panel will be moderated by Professor A.j. Singh, a faculty member in The School of Hospitality...
Speakers
Andreas Reich

Executive Director Food & Beverage at Bellagio
Bellagio Resort & Casino
Panelist

Prof.  Arjun (AJ) Singh, Ph.D.ISHC

Director, Hospitality Business Real Estate Investment Management
Hilton Hotels Fellow
Speaker

Melissa Fielding

Tea Sommelier
Art of Tea
Panelist

Session details

Discover the secrets to retail success at each stage of the growth, from opening a single neighborhood tea shop to building an international brand. We’ll cover lessons from more than decade in tea, best practices from the world’s leading tea retailers, pros and cons of varying models (tea bar, bulk...
Speaker
Charlie Cain

Principal & Executive Consultant
Building Oz
Speaker

Session details

Alexander Kay is a thrid generation tea farmer at Satemwa Tea Estates in Malawi. Satemwa was founded in 1923 and till 15 years ago it was mainly producing black CTC tea for the UK and US market. Alexander will talk about being a relatively small player in a commodity business...
Speaker
Alexander Kay

Director
Satemwa Tea Estates
Speaker

Session details

Community Events and Farmer's Markets are HOT! They serve as highly networked social settings ripe for launching and expanding your tea business. This session comprehensively covers key mobile motives, mobile best practices, and concludes with practical tips for successful tea vending. This sessions is ideal for a tea enthusiast with...
Speaker
Kevin Christainsen

Executive Director
Cafe Barnabas
Speaker

Session details


Wednesday, June 13
8:30 AM - 12:30 PM

Tea brewing is an art that can be mastered with great practice. Start or expand your education in tea service to develop your Gongfu Cha. In this workshop you will learn about the history and techniques or various tea ceremonies around the world and the vastness of gongfu cha that has...
Speaker
Elyse Petersen

Founder
Tealet
Instructor

Session details

Roll up your sleeves! In this two-day class your basic understanding of how tea is made will be taken to an entirely new level through hands-on experience. Participate in the process of transforming several pounds of raw tea leaf material into white, green, yellow, oolong and black teas. From withering...
Speakers
Bill Waddington

Founder & President
TeaSource
Instructor

Donna Fellman

Online Education Director
World Tea Academy
Session Leader

Nigel Melican

Managing Director
Teacraft Ltd.
Instructor

Suzette Hammond

Founder
Being Tea
Instructor

Session details

Many companies jump into flavoring and blending teas themselves without really knowing the consequences of manufacturing teas in-house. We will explore the techniques used today by tea professionals to scent, flavor and blend teas. This hands on skill building seminar will teach you the tips & tricks on how to...
Speaker
Scott Svihula

Founder
Hula Consulting
Instructor

Session details


Wednesday, June 13
10:00 AM - 11:10 AM

Regular black tea is the most underperforming category in the tea industry - and yet - when polled - most consumers say they prefer regular black tea. What can you do to make 'regular' be more interesting and how can we better market the tea most consumed around the globe?
Speaker
Shabnam Weber

President
Tea and Herb Association of Canada
Speaker

Session details

Harness the power of customer data during this interactive session designed to help you grow your business. Feel confident making data driven decisions in everything from product choices to marketing.
Speakers
Katherine Kern

Co-Founder
Churchill's Fine Teas
Speaker

Kathleen Kern

Co-Founder
Churchill's Fine Teas
Speaker

Session details

Nepal has been producing tea since more than five decades but has been able to make itself visible in the world market only in the last five years.Nepal is making world class organic and conventional teas which also includes speciality teas. Nepals success in the tea scenario has not gone...
Speaker
Madhusudan Murarka

Chief Operating Officer (COO)/Owner
Antu Valley Tea
Speaker

Session details

To date, the major differentiator in the RTD drink space is branding. Empirical data says the flavor profile of RTD teas is largely the same. However, there are clear opportunities for brands to make winning superiority claims that highlight the inherent benefits of tea. Growing evidence suggests that consumers respond...
Speaker
Dr.  Sean Callan

Director of Operations and Quality
Ellipse Analytics
Speaker

Session details

Tea has never been more popular in the US, or more visible in restaurants, so why are so few tea menus exciting new drinkers? A veteran food writer will show what tea sellers and restaurants are getting wrong—and how to fix it.
Speaker
Max Falkowitz

Writer & Tea Consultant
Speaker

Session details


Wednesday, June 13
11:30 AM - 12:40 PM

This presentation will bring the modern analytical instrumentation for tea aroma analysis combined with "Taiwan Dual Cups Protocol" to the audience which can greatly improve our appreciation of the Oolong aroma magic. This presentation will navigate the Taiwan Tea production history to some of current innovation of Taiwan organic Oolong...
Speaker
Dr.  Kai-Hsien Chen

An Everlasting Scientific and Cultural Quest of Taiwan Oolong Tea, Aroma and Taste
Adjunct Associate Professor, the Department of Horticulture and Landscape Architecture, National Taiwan University President, Sinetics Accreditation International Ltd.President, Alere Agrotech Co.
Speaker

Session details

A description, explanation, and guidance concerning the process of evaluating and researching potential conflicts, federally registering and enforcing rights in brand names, labeling, promotional literature and defending infringement claims
Speaker
David Weinstein

Trademark/Copyright Attorney
Law Offices of David A. Weinstein
Speaker

Session details

The latest in a series on retail innovations that move the needle. Flirtation with herbals has grown into a love embrace at the expense of orthodox tea. Consumers (73%) are always willing to try something new but true innovation results in re-orders, not one-off sales. It was Teavana that switched...
Speaker
Daniel Bolton

Editor\Publisher Tea Journey Magazine & Managing Editor STiR
Dan is president of Mystic Media Custom Publishing
Speaker

Session details

This is the best time for the tea industry. It is definitely defined by its increasing consumption in the current market, for example, Starbucks, the “coffee” leading brand, sold one cup of tea for each two coffee cups served in 2016. 1.- How to increase the sales of tea? It´s...
Speaker
Omarly Alcina Fernandez

Founder & Manager
Kepen Corporation
Speaker

Session details

Puerh is one of the least recognized tea categories in the western world yet this tea has the most intriguing of all teas. Learn why and how it was developed and the massive amount of research that has gone into proving its unique health benefits.
Speaker
Ms  Sharyn Johnston

Founder & CEO
Australian Tea Masters
Speaker

Session details


Wednesday, June 13
1:30 PM - 2:30 PM

  • Location:   Main Stage Expo Floor
  • Wednesday, June 13, 1:30 PM - 2:30 PM
Tea Heroines: Women who left a thumbprint on history through tea In the conventional histories of tea, Earl Grey created flavored tea and two other men invented the tea bag and iced tea. That’s nonsense and indicative of how the immense role of women innovators in tea as in many other...
Speaker
Peter Keen

Author
Featured Speaker

Session details


Wednesday, June 13
4:30 PM - 5:00 PM

  • Location:   Special Events Stage - Exhibit Hall Floor
  • Wednesday, June 13, 4:30 PM - 5:00 PM
Award-winning author and tea educator Jane Pettigrew has travelled the world in the study of tea. Join her to celebrate the release of her newest book, Jane Pettigrew’s World of Tea, a 434-page exploration of tea farming and manufacture that reveals the care and dedication of all those who nurture...
Speaker
Jane Pettigrew

Author
Jane Pettigrew
Speaker

Session details


Wednesday, June 13
5:30 PM - 6:30 PM

  • Location:   South Hall Lobby
  • Wednesday, June 13, 5:30 PM - 6:30 PM
Break the ice and begin World Tea Expo 2018 with some valuable networking! Join your fellow attendees and exhibitors on the South Hall Lobby for a cocktail and light appetizers.

Session details


Thursday, June 14
7:00 AM - 7:45 AM

  • Location:   South Hall Lobby or Outdoors (weather permitting)
  • Thursday, June 14, 7:00 AM - 7:45 AM

Session details


Thursday, June 14
8:30 AM - 9:40 AM

Learn from an experienced panel of tea industry veterans the types of skills they see important for launching a career within the tea industry. Find out what education, experience and skills lend themselves well to entering the tea industry; where are the job opportunities, finding an industry mentor and more....
Speakers
Brian Keating

Veteran Specialty Tea Industry Analyst
Sage Group
Panelist

Jane Pettigrew

Author
Jane Pettigrew
Moderator(s)

Mary Greengo

President
Queen Mary Tea
Panelist

Tim Smith

Chief Leaf
The Tea Smith
Panelist

Session details

This project investigated the relationship between decaffeination methods and the chemical content of Japanese Sencha tea. Traditional decaffeination methods use various solvents; however, many consumers “naturally” brew decaffeinated “cuppas” by pre-steeping the leaves for 30 seconds, then transferring the leaves to a new batch of water. While industrial processes can...
Speaker
Leena Nabulsi

Student Research Assistant
Rockhurst University Department of Chemistry
Speaker

Session details

Everyday Sustainability takes attendees to ground zero of market-based sustainability initiatives—Darjeeling, India—where Fair Trade ostensibly promises gender justice to minority Nepali women engaged in organic tea production. These women tea farmers and plantation workers have distinct entrepreneurial strategies and everyday practices of social justice that at times dovetail with and...
Speaker
Dr.  Debarati Sen

Associate Professor of Anthropology and Conflict Management
Kennesaw State University
Speaker

Session details

In this session you will learn how to take an idea for a tearoom as a hobby to a successful profitable business and get started from someone who has run multiple tearoom locations in Indiana, USA. Tina shares her tips on how she got started and expands on marketing and management...
Speaker
Tina Jesson

Owner
Tina's Traditional Tearooms
Speaker

Session details

Emergent trends in specialty coffee offer surprising indications of a changing consumer market and valuable lessons for the future of the specialty tea industry. This presentation seeks to illuminate the opportunity that these changes offer for the specialty tea industry and suggest ways independent tea merchants can gain strategic advantage...
Speaker
Andrew McNeill

Director of Business Development
Seven Cups
Speaker

Session details


Thursday, June 14
8:30 AM - 12:30 PM

Social media has become one of the most affordable and effective marketing techniques for small business owners. However, with the limited time and resources available to you, the key in navigating the digital world is to understand social media as a marketing tool. “Build & Grow Your Brand with Social...
Speaker
Nicole Newcomb

President
LitFrame Media
Instructor

Session details

  • Location:   S233
  • Session Number:  SB06
  • Thursday, June 14, 8:30 AM - 12:30 PM
Tea is the new wine, and tea and food pairing is a critical skill for tea house owner and restaurateur alike. In this four hour skill-building workshop we will go beyond classic tea sandwiches to tea and food pairings that will bring your customers back for more. You will learn...
Speaker
Virginia Utermohlen Lovelace

Associate Professor (retired)
Division of Nutritional Sciences, Cornell University, Ithaca NY
Instructor

Session details

Roll up your sleeves! In this two-day class your basic understanding of how tea is made will be taken to an entirely new level through hands-on experience. Participate in the process of transforming several pounds of raw tea leaf material into white, green, yellow, oolong and black teas. From withering...
Speakers
Bill Waddington

Founder & President
TeaSource
Instructor

Donna Fellman

Online Education Director
World Tea Academy
Session Leader

Nigel Melican

Managing Director
Teacraft Ltd.
Instructor

Suzette Hammond

Founder
Being Tea
Instructor

Session details


Thursday, June 14
10:00 AM - 11:10 AM

Brand storytelling isn't a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell authentic stories as part of direct and indirect brand marketing initiatives have become a strategic priority and the only sustainable method of iconic branding. This seminar continues where, "Not...
Speaker
Greg Lui

VP of Product Development & Marketing
Garden to Cup Organics
Speaker

Session details

A compelling presentation of how Daniel Lewis has used non-traditional marketing and retailer tactics to grow his business and especially attract the millennial generation to start drinking more tea. This presentation will include a powering presentation with slides and videos. Daniel will share parts of his own personal story and how it...
Speaker
Daniel Lewis

Co-Founder
T By Daniel
Speaker

Session details

To date in 2017, 22 brands and over 100 products have been listed on the State of California Attorney General's website as being in possible violation of California Prop 65. The culprit? Toxic Metals. The risk to the brands? The potential loss of consumer trust in addition to the civil...
Speaker
Jaclyn Bowen MPH, MS

Executive Director
Clean Label Project
Speaker

Session details

Sustainability is in the new 'buzz word' in our global world. But how sustainable is tea. What measures are already being taken within the industry to combat the issue of sustainability. What more can we do.
Speaker
Shabnam Weber

President
Tea and Herb Association of Canada
Speaker

Session details

Almost everybody has heard the terms hemp, marijuana, and cannabis. CBD is second in volume to the cannabinoid Tetrahydrocannabinol, or THC, which is known for providing the notable “high” feeling that some may recognize after ingesting cannabis. CBD is getting a lot of attention these days, and for good reason! There are...
Speaker
Soheil Samimi

Director
Isodiol International Inc.
Speaker

Session details


Thursday, June 14
11:30 AM - 12:40 PM

Tea making is a time-perfected art; it represents some of finest understandings we humans have of nature. Over 1500 years ago, we first unlocked the endless possibilities of subtleties the compound and enzyme rich tea plant can yield. This has been done through the manipulation of heat and moisture which...
Speaker
Shunan Teng

Founder and CEO
Tea Drunk
Speaker

Session details

Having grown old in the service of tea, James Norwood Pratt finds youthful excitement in today's tea pioneers, internet entrepreneurs and intrepid explorers discovering teas grown in jungles and on mountain tops that few have been privileged to experience before now. JNP foresees a future for new teas, often from...
Speaker
James Norwood Pratt

Founder & Author
James Norwood Pratt Tea Society
Speaker

Session details

All you have to know in common sense about Taiwan Oolong, starts from tea labeling, classification, process, cupping & grading, tasting with Harmony Code, and design your own menu and serving program. Clear all confusion, understand the theory on Oolong's Appearance, Color, Aroma, Flavor and Taste in plain language related...
Speaker
Thomas Shu

Ambassador of Taiwan Tea
JT & Tea
Speaker

Session details

Are you the owner of a successful tea business and are thinking about opening another location? This session will help you plan for the additional work and strategy that is required with owning multiple locations.
Speaker
Don Ho

Founder & CEO
Harmony Tea Bar
Speaker

Session details

Women play a vital role in the tea industry, while the business is dominated by male leaders. Studies have found that leadership with a gender balance are more successful. How can the tea industry create gender balance in leadership?
Speakers
Dr.  Debarati Sen

Associate Professor of Anthropology and Conflict Management
Kennesaw State University
Panelist

Elyse Petersen

Founder
Tealet
Panelist

Eric Glass

Owner
The Fragrant Cup
Moderator

Lisa Govro

Founder
Big Heart Tea Co.
Panelist

Dr.  Mythri Jegathesan

Cultural Anthropologist
Department of Anthropology, Santa Clara University
Panelist

Session details


Thursday, June 14
1:30 PM - 2:30 PM

  • Location:   Main Stage Expo Floor
  • Thursday, June 14, 1:30 PM - 2:30 PM
This presentation introduces the Global Tea Initiative for the Study of Tea Culture and Science at the University of California, Davis.
Speaker
Katharine Burnett, Ph.D.

Professor
Founding Director, Global Tea Initiative for the Study of Tea Culture and Science, is a professor of Chinese art history at the University of California, Davis.
Featured Speaker

Session details